The Wealth and Power Shift: How Woman Are Reshaping the Financial Landscape
The Wealth and Powershift
How Women are Reshaping the Financial Landscape
A profound transformation is underway in the world of wealth, as women are poised to control more than half of the nation’s assets by 2030—a shift that is already reshaping the financial landscape. This landscape reflects evolving priorities, new opportunities, and unique challenges for women. By 2045, an estimated $85 trillion in wealth will be transferred through inheritance, with nearly 70% expected to be controlled by women. Women are not just inheritors—they are also creating significant wealth through their own careers and business ventures.
Factors Accelerating The Shift
Several factors are accelerating this shift. Demographically, women tend to live longer than men, which makes them more likely to inherit and manage family wealth. At the same time, more women are rising to senior corporate roles and founding successful businesses, further expanding their economic influence. In addition, younger generations of women engage far more actively with their finances than previous generations. They want control, and they continue to challenge outdated stereotypes about women and money.
We recognize that women often approach wealth management differently than men. In particular, they tend to think more holistically about wealth, with a strong focus on legacy, caregiving, and supporting others. Meanwhile, the myth that women are inherently more risk-averse continues to fade. This shift reflects purpose, not fear. Women seek education to make informed decisions, and their approach to risk centers on thoughtful planning rather than avoidance.
Because of this, we strive to create an environment where women feel comfortable expressing both goals and concerns. The shift toward female-directed wealth is deeply personal. Many women—especially those who have gained wealth through loss, widowhood, or divorce—manage more than assets alone. They navigate major life transitions, which makes empathy and partnership essential qualities in an advisor.
At A Nu Beginning, we partner with women by explaining concepts clearly and working collaboratively. We understand that women who build wealth often have different experiences and needs than those who inherit it. As a result, we focus on relationships grounded in trust and empowerment. Our clients want more than generic financial plans. Ultimately, we want every woman we work with to feel confident making decisions that align with her values. Learn more about our expert Liebe Miller.